Have you evaluated your website lately to make sure you’re staying current? If not, it might be time to bring your site up to date. Here are some ideas for where to start:
1) Have a friend or colleague take a look at your website and tell you what they think works well and what they think could be improved. For example, is it easy to use? Is your contact information and/or address accurate and easy to find? Do you have any new goods or services that are missing? Is there outdated information on the site? Does the look and feel reflect what your company is about?
2) Spend some time reviewing competitors’ websites. What do you like/dislike about their sites? Are there any ideas that you can apply to your site? Is your site ‘keeping up’ with your competitors?
3) Use a major search engine to try and find your website. If it is difficult to find, you might want to consider adding some website optimization techniques and keywords to your site to up your ranking on search engine returns.